Tails.com Dog Food Review


Dog Food Subscription Boxes are a great way to ensure you never run out of food for your furry friend. In this Tails.com dog food review, Pet Top 10 tests the quality of the service. You can do that too with our special 70% off offer. Tails.com create a tailored recipe for your dog, which is what we want for our dogs. You get the food conveniently delivered to your door. According to customer reviews, dogs love the food. Some dog owners are even reporting that their four-legged friends won’t eat any other food anymore. 

About Tails.com

Tails.com is a UK-based dog food company that launched in 2014. Nestle Purina PetCare acquired a majority stake in Tails.com in 2018. To make one veteran’s concept a reality, a small group of people banded together. They set out to address a fundamental issue with pet food: despite the plethora of one-size-fits-all options available in stores, nothing could ever satisfy every requirement. There had to be an easier way to properly feed dogs because the lengthy lists of enigmatic ingredients on the label simply made matters more difficult.

Tails.com got started by recruiting a top-notch team of professionals, including veterinarians, nutritionists, and engineers (as well as their pets), to come up with a super-smart technique to produce a unique recipe for every dog, including yours. Your dog’s tails.com recipe is for everything from that peculiar predilection for fishy odours to that itchy skin ailment.

How It Works

1. Complete your dog’s profile

When you subscribe to Tails.com you will be asked to complete your dog’s profile. It’s a quick online questionnaire about your dog’s preferences, health and how active your dog is. You can also choose the type of food you would like your pet to enjoy. Dry, wet, treats, or a combination of all of these. You can also choose the texture your dog likes best (pate, jelly, gravy or a mixture of these)

My dog’s profile – About Jerry

I ordered the trial box for my dog Jerry. Jerry doesn’t have any health conditions. He is a 14-year-old English Springer Spaniel. He used to be a very active gun dog. He’s now in his senior years and enjoys short walks.

Jerry likes his food with gravy best. I decided to order a selection of everything just to see whether he will eat it or not. Terrine isn’t his favourite and I’m not sure if he’s going to eat it. I chose the standard delivery option and Jerry’s food arrived in three days. The delivery was well packaged and his name on the food packaging was a nice personal touch.

2. Tails.com create a tailor-made recipe just for your dog

Once you have answered these questions Tails.com will create a tailor-made recipe just for your dog. When you sign up Tails.com will send you free samples from time to time. You will also receive news from their nutritionists and vets. If you agree to receive these emails, of course. They have a team of vets and nutritionists who will help create your dog’s delicious special meals from natural ingredients.

Jerry needs to get most of his calories from dry food. He’s allowed one 150 g wet food per day and some treats. He seems to be happy with that. He’s a dog that loves a mixture of everything provided that the textures are right.

3. Receive your delivery

Get a contact-free delivery every month and never run out of dog food    

Jerry’s wet food

31 platters of wet food with enticing flavours were delivered to Jerry. This is what we received:

Tender terrine with chicken, turkey & peas

Steamed fillets with lamb, chicken & green beans in a tasty jelly

Tender pâté with chicken and rice

Fisherman’s pâté with salmon & peas

Slow-cooked stew with beef, rice & vegetables in tasty gravy

Country terrine with rabbit & carrots

Fish stew with cod, rice & carrots in tasty gravy

Shepherd’s hotpot with lamb, vegetables & rosemary in tasty gravy

Rustic terrine with lamb & turkey

Braised fillets with beef & vegetables in a tasty jelly

Rich & meaty terrine with beef, pasta & peppers

Hearty casserole with beef, pasta & carrots in tasty gravy

Farmhouse cuts with beef & tripe

Country casserole with chicken, potato & green beans in tasty gravy

That’s a good selection of food to last for a month. The flavours do sound tasty. If I was a dog I would be impressed. Jerry has now tried all the flavours. He wasn’t crazy about the terrines (as expected) but he did love the gravy and jelly foods.

However, I was a little let down by the composition of the wet foods. 59% of the recipes on Tails.com are primarily made using meat and animal derivatives. I genuinely believed that the foods from Tails.com were more natural than that; you can find out more about the ingredients here. Animal derivatives are basically leftover parts from a butchered animal that aren’t suitable for human consumption. Tails.com says they use animal derivatives because dogs don’t need to eat steak. 

To be fair, most shop-bought dog foods do include animal derivatives too unless you opt for natural dog foods instead. Amazon sells a range of different natural dog foods. The NatureDiet natural dog food is a great option as it has a 92% real meat or fish content. This food is also 100% natural.

Jerry’s dry food

Jerry liked the taste of his kibble a lot. However, as with Tails.com wet foods, the real meat content is rather low, just 27%. I didn’t get to pick the dry food flavour for Jerry. He received chicken flavour. I normally buy dry foods that have a much higher meat content and fewer fillers. The AATU 80/20 is a good choice, you can buy it from Amazon. As the name suggests, the recipe has 80% meat content and the rest is fruit, vegetables, herbs and botanicals. 

Jerry’s treats

The treats were very tasty if you ask Jerry. He loves them. The meat content again isn’t very high, but these are treats. The dental dailies do help to keep your dog’s teeth cleaner and healthier. They contain pumice which helps reduce the build-up of plaque and tartar.

Once you open the dental dailies your dog should consume them within 14 days. You should ensure that you reseal the bag for freshness. 

4. Tell tails.com if your dog’s requirements change

Tails.com will change your dog’s unique recipe accordingly.                                                                                                                                 

Pros & Cons


  • You get 70% off your first order with code PETTOP70
  • Easy to cancel (you can cancel any time)
  • Tasty flavours 
  • Suitable for puppies and senior dogs
  • You can choose a selection of wet or dry food, or just wet food or dry food. You can also choose your dog’s diet to include some treats if you wish.
  • The recipes are created by experienced nutritionists and vets
  • Great customer service
  • The price is reasonable. Jerry’s subscription after the trial would cost just over £1/day.
  • If your dog has health issues Tails.com can tailor make a specific plan for your pet’s needs. They do different plans for different conditions such as pancreatitis, joint care, weight management, and more.


  • Tails.com uses food and animal derivatives in the recipes.                    
  • Tails.com caters only for certain medical conditions.        

Frequently Asked Questions

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